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Radio: The Book,Used
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As entertaining as it is educational, Radio: The Book is a musthave guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry knowhow that would usually take years to accumulate through experience. An invaluable advantage over your competition, this 'cheatsheet' for the radio programmer includes practical advice regarding:Radio as a careerfrom tips on getting started to job negotiationsProgrammingtalk radio and music, from format science to picking the hitsRelationships with listenerseverything from staying in touch with your audience to public imageBranding, marketing, and advertising the radio stationResearchmusic tests, audience analysis, ratings, and morePractical information about management policiesRadio realitiesinformation on rules and regulationsThis latest edition has been updated to include:Important updates on an everevolving fieldEssential forms for radio station functionsproduction orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an online section of electronic forms for convenienceIdeas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a shortcut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.