Title
Raising Consumer Confidence in Online Arbitration: Online Arbitration of BusinesstoConsumer Disputes,Used
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This book explains that the current legal framework regulating online crossborder businesstoconsumer arbitration reduces the consumer confidence in online arbitration. The analysis focuses on the law applying to online crossborder businesstoconsumer arbitration in England and on the U.S. Federal level, as these are identified as main emerging legal systems in this field. The main points in support of the above argument are as follows: First, the current rules do not oblige the business to notify the consumer about the existence of the arbitration clause in the B2C ecommerce contract. Second, the current choice of law rules applicable to online crossborder B2C arbitration do not ensure the consumer that he will enjoy the protection awarded to him under the law of his country of domicile. Third, the current jurisdiction rules applicable to online B2C arbitration do not give the consumer the right to litigate disputes related to online arbitration agreements and processes in the Courts of his country of domicile. Fourth, the current rules governing the online arbitral procedures do not promote the consumer perception of fairness.
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