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This tutorial presents a handson introduction to a new discrete choice modeling approach based on the behavioral notion of regretminimization. This socalled Random Regret Minimizationapproach (RRM) forms a counterpart of the Random Utility Maximizationapproach (RUM) to discrete choice modeling, which has for decades dominated the field of choice modeling and adjacent fields such as transportation, marketing and environmental economics. Being as parsimonious as conventional RUMmodels and compatible with popular software packages, the RRMapproach provides an alternative and appealing account of choice behavior. Rather than providing highly technical discussions as usually encountered in scholarly journals, this tutorial aims to allow readers to explore the RRMapproach and its potential and limitations handson and based on a detailed discussion of examples. This tutorial is written for students, scholars and practitioners who have a basic background in choice modeling in general and RUMmodeling in particular. It has been taken care of that all concepts and results should be clear to readers that do not have an advanced knowledge of econometrics.
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