If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Why Do Internet, Financial Service, And Beer Commercials Dominate Super Bowl Advertising? How Do Political Ceremonies Establish Authority? Why Does Repetition Characterize Anthems And Ritual Speech? Why Were Circular Forms Favored For Public Festivals During The French Revolution? This Book Answers These Questions Using A Single Concept: Common Knowledge.Game Theory Shows That In Order To Coordinate Its Actions, A Group Of People Must Form 'Common Knowledge.' Each Person Wants To Participate Only If Others Also Participate. Members Must Have Knowledge Of Each Other, Knowledge Of That Knowledge, Knowledge Of The Knowledge Of That Knowledge, And So On. Michael Chwe Applies This Insight, With Striking Erudition, To Analyze A Range Of Rituals Across History And Cultures. He Shows That Public Ceremonies Are Powerful Not Simply Because They Transmit Meaning From A Central Source To Each Audience Member But Because They Let Audience Members Know What Other Members Know. For Instance, People Watching The Super Bowl Know That Many Others Are Seeing Precisely What They See And That Those People Know In Turn That Many Others Are Also Watching. This Creates Common Knowledge, And Advertisers Selling Products That Depend On Consensus Are Willing To Pay Large Sums To Gain Access To It. Remarkably, A Great Variety Of Rituals And Ceremonies, Such As Formal Inaugurations, Work In Much The Same Way.By Using A Rationalchoice Argument To Explain Diverse Cultural Practices, Chwe Argues For A Close Reciprocal Relationship Between The Perspectives Of Rationality And Culture. He Illustrates How Game Theory Can Be Applied To An Unexpectedly Broad Spectrum Of Problems, While Showing In An Admirably Clear Way What Game Theory Might Hold For Scholars In The Social Sciences And Humanities Who Are Not Yet Acquainted With It.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"supports_subs":true,"supports_def_opts":false,"name":"shop_pay","wallet_params":{"shopId":73758048501,"merchantName":"Ergodebooks","personalized":true}},{"supports_subs":false,"supports_def_opts":false,"name":"amazon_pay","wallet_params":{"checkoutLanguage":"en_US","ledgerCurrency":"USD","placement":"Cart","sandbox":false,"merchantId":"A1G1ZY975O1T6J","productType":"PayAndShip","design":"C0002"}},{"supports_subs":true,"supports_def_opts":false,"name":"paypal","wallet_params":{"shopId":73758048501,"countryCode":"US","merchantName":"Ergodebooks","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":false,"requiresBillingAgreement":false,"merchantId":"L873BZSC9NMQS","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=en_US\u0026client-id=AbasDhzlU0HbpiStJiN1KRJ_cNJJ7xYBip7JJoMO0GQpLi8ePNgdbLXkC7_KMeyTg8tnAKW4WKrh9qmf\u0026merchant-id=L873BZSC9NMQS\u0026intent=authorize"}}]" access-token="c0f52a66b386e9fa5c0ab4c2febc737c" buyer-country="US" buyer-locale="en" buyer-currency="USD" shop-id="73758048501" cart-id="6903634626e7903ecb355b811554d83a" enabled-flags="["d6d12da0","32a68cd0","a1c7ccbe","ce346acf","c0874428"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true" data-consent-type="subscription"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
Stay in the know
Subscribe to our newsletter and stay updated on latest offers, discounts and events near you.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.