Razvitie podkhodov k protsessu formirovaniya brenda regiona: Monografiya (Russian Edition),Used

Razvitie podkhodov k protsessu formirovaniya brenda regiona: Monografiya (Russian Edition),Used

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SKU: DADAX3659260126
Brand: LAP Lambert Academic Publishing
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V monografii rassmatrivayutsya teoreticheskie osnovy formirovaniya brenda regiona, v chastnosti sushchnost' i soderzhanie kategorii brend i osnovnykh podkhodov k ego ispol'zovaniyu, predstavlena evolyutsiya i sovremennye tendentsii razvitiya kontseptsii brendinga, osoboe vnimanie udelyaetsya osnovam razrabotki brendplatformy na urovne regiona. Predstavleny rezul'taty issledovaniya protsessa formirovaniya brenda Belgorodskoy oblasti, a imenno rezul'taty marketingovykh issledovaniy makrosredy regiona i sotsiologicheskikh issledovaniy vospriyatiya brenda regiona, proanalizirovany ekonomicheskie predposylki dlya razvitiya brenda Belgorodskoy oblasti. S tsel'yu sovershenstvovaniya protsessa formirovaniya brenda i otsenki ego rezul'tativnosti v Belgorodskoy oblasti avtorami byl razrabotan ryad predlozheniy, a imenno rekomendatsii po razvitiyu integrirovannykh brendkommunikatsiy, razrabotana tekhnologiya formirovaniya konkurentosposobnogo brenda Belgorodskoy oblasti, predstavlena sistema otsenki rezul'tativnosti brenda regiona.

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