Read Me: 10 Lessons For Writing Great Copy

Read Me: 10 Lessons For Writing Great Copy

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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?Well that's exactly what you'll find in the pages of this book. Think of it as a rocketassisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.Includes inspiring contributions from professional writers, an indepth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Read Me: 10 Lessons for Writing Great Copy'? A: The book focuses on providing practical lessons and techniques to improve copywriting skills, illustrated with examples from both classic and contemporary writers.
  • Q: Who is the author of this book? A: The author of 'Read Me: 10 Lessons for Writing Great Copy' is Roger Horberry.
  • Q: How many pages does the book have? A: The book has a total of 192 pages.
  • Q: What type of binding does the book have? A: The book is available in paperback binding.
  • Q: When was this book published? A: The book was published on September 2, 2014.
  • Q: Is this book suitable for beginners in copywriting? A: Yes, the book is designed for anyone who works with words, making it suitable for both beginners and experienced writers.
  • Q: What are some of the key features of the book? A: The book includes practical techniques, effective exercises, and contributions from professional writers, focusing on various aspects of copywriting.
  • Q: Does the book cover digital copywriting? A: Yes, the book includes worked examples that cover writing for digital platforms, brand storytelling, and packaging copy.
  • Q: Can I find exercises in this book? A: Yes, the book is packed with effective exercises aimed at enhancing persuasive writing skills.
  • Q: What genre does this book fall under? A: The book falls under the genre of Advertising.