Title
Reading The Popular
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This Revised Edition Of A Now Classic Text Includes A New Introduction By Henry Jenkins, Explaining Why Fiske Still Matters For Todays Students, Followed By A Discussion Between Former Fiske Students Kevin Glynn, Jonathan Gray, And Pamela Wilson On The Theme Of Reading Fiske And Understanding The Popular. Both Underline The Continuing Relevance Of This Foundational Text In The Study Of Popular Culture.Beneath The Surface Of The Cultural Artifacts That Surround Us Shopping Malls, Popular Music, The Various Forms Of Television Lies A Multitude Of Meanings And Ways Of Using Them, Not All Of Them Those Intended By Their Designers. In Reading The Popular, John Fiske Analyzes These Popular Texts To Reveal Both Their Explicit And Implicit (And Often Opposite) Meanings And Uses, And The Social And Political Dynamics They Reflect.Fiskes Readings Of These Cultural Phenomena Highlight The Conflicting Responses They Evoke: Madonna May Be Promoted As A Boy Toy, But Young Girls Feel Empowered By Her Ability To Toy With Boys; Chicagos Sears Tower May Be A Massive Expression Of Capitalist Domination, But It Can Also Allow One To Tower Over The City. In Each Case It Is The Latter Option That Interests Him, For This Is Where Fiske Locates Popular Culture: It Is The Point At Which People Take The Goods Offered Them By Industrial Capitalism (However Oppressive They May Seem) And Turn Them To Their Own Creative, And Even Subversive, Uses.Designed As A Companion To Understanding Popular Culture, Reading The Popular Gives The Lie To Theories That Portray A Mass Audience That Mindlessly Consumes Every Product It Is Offered. Fiskes Acute Perception And Lively Wit Combine To Provide A Truly Democratic Vision Of Popular Culture, One That Respects The Awareness And The Agency Of The People Who Make It.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the physical size of the book? A: The book measures five point four three inches in length, zero point five six inches in width, and eight point five inches in height.
- Q: How many pages does the book have? A: The book contains two hundred forty-eight pages.
- Q: What type of binding does this book have? A: The book is published in paperback binding.
- Q: Who is the author of 'Reading the Popular'? A: The author is John Fiske.
- Q: What is the genre of this book? A: The book falls under the genre of Communication and Media Studies.
- Q: Is this book suitable for beginners? A: Yes, the book is suitable for beginners interested in popular culture studies.
- Q: What themes does 'Reading the Popular' explore? A: The book explores themes of popular culture, consumerism, and the social dynamics behind cultural artifacts.
- Q: Can I use this book for academic purposes? A: Yes, this book is often used in academic settings for studying popular culture.
- Q: How do I take care of this paperback book? A: Store the book in a cool, dry place and avoid exposing it to direct sunlight to prevent fading.
- Q: Is this book appropriate for children? A: No, the book is primarily targeted towards students and adults studying media and culture.
- Q: What should I do if the book arrives damaged? A: Contact the seller within the return policy period to arrange for a replacement or refund.
- Q: How do I clean the book if it gets dirty? A: Wipe the cover gently with a soft, dry cloth to remove dust or dirt.
- Q: Can I highlight or write in this book? A: Yes, you can highlight or write in the book, but it may affect its resale value.
- Q: What is the return policy for this book? A: The return policy typically allows returns within thirty days of purchase, check the specific seller's terms.
- Q: Does this book come with any supplementary materials? A: No, the book does not come with supplementary materials.