Title
Reading The Popular
Delivery time: 8-12 business days (International)
This Revised Edition Of A Now Classic Text Includes A New Introduction By Henry Jenkins, Explaining Why Fiske Still Matters For Todays Students, Followed By A Discussion Between Former Fiske Students Kevin Glynn, Jonathan Gray, And Pamela Wilson On The Theme Of Reading Fiske And Understanding The Popular. Both Underline The Continuing Relevance Of This Foundational Text In The Study Of Popular Culture.Beneath The Surface Of The Cultural Artifacts That Surround Us Shopping Malls, Popular Music, The Various Forms Of Television Lies A Multitude Of Meanings And Ways Of Using Them, Not All Of Them Those Intended By Their Designers. In Reading The Popular, John Fiske Analyzes These Popular Texts To Reveal Both Their Explicit And Implicit (And Often Opposite) Meanings And Uses, And The Social And Political Dynamics They Reflect.Fiskes Readings Of These Cultural Phenomena Highlight The Conflicting Responses They Evoke: Madonna May Be Promoted As A Boy Toy, But Young Girls Feel Empowered By Her Ability To Toy With Boys; Chicagos Sears Tower May Be A Massive Expression Of Capitalist Domination, But It Can Also Allow One To Tower Over The City. In Each Case It Is The Latter Option That Interests Him, For This Is Where Fiske Locates Popular Culture: It Is The Point At Which People Take The Goods Offered Them By Industrial Capitalism (However Oppressive They May Seem) And Turn Them To Their Own Creative, And Even Subversive, Uses.Designed As A Companion To Understanding Popular Culture, Reading The Popular Gives The Lie To Theories That Portray A Mass Audience That Mindlessly Consumes Every Product It Is Offered. Fiskes Acute Perception And Lively Wit Combine To Provide A Truly Democratic Vision Of Popular Culture, One That Respects The Awareness And The Agency Of The People Who Make It.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main theme of 'Reading the Popular'? A: 'Reading the Popular' focuses on the analysis of popular culture and its meanings, exploring how cultural artifacts, like music and television, reflect social and political dynamics.
- Q: Who is the author of the book? A: The book is authored by John Fiske, a prominent scholar in media studies and popular culture.
- Q: What type of binding does this book have? A: 'Reading the Popular' is available in a paperback binding, making it lightweight and portable.
- Q: How many pages are in 'Reading the Popular'? A: The book contains a total of 248 pages.
- Q: Is this edition revised? A: Yes, this is a revised edition that includes a new introduction by Henry Jenkins.
- Q: When was 'Reading the Popular' published? A: 'Reading the Popular' was published on September 30, 2010.
- Q: What age group is 'Reading the Popular' suitable for? A: This book is suitable for college students and anyone interested in media studies and cultural analysis.
- Q: Does the book include discussions or analyses by other authors? A: Yes, it includes discussions by former Fiske students, including Kevin Glynn, Jonathan Gray, and Pamela Wilson.
- Q: What is the significance of John Fiske's analysis in this book? A: Fiske's analysis reveals the complex meanings behind cultural texts and emphasizes the active role of audiences in interpreting popular culture.
- Q: Can 'Reading the Popular' be used as a textbook? A: Yes, it is designed as a companion to 'Understanding Popular Culture' and can serve as a valuable resource for students and educators.