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Real World Career Preparation: A Guide to Creating a University StudentRun Communications Agency,Used
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University studentrun communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Studentrun agencies are increasing in popularity, but building a successful agency is challenging.With more than ten years of experience supervising a studentrun agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful businesswithout satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on and offcampus communities.As the first book to address studentrun agencies, Real World Career Preparation offers extensive how to guidance, and is supported by 22 Agency Spotlight best practice examples from studentrun agencies across the U.S. The book ends with a comprehensive directory of 158 university studentrun agencies in operation all over the world.Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek the big picture view of how their work for clients has longlasting impact on the campus and the community.
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