Title
RealTime Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Busi,Used
Delivery time: 8-12 business days (International)
Launch effective realtime communications to win in today's alwayson worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. 'Real time' means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eyeopening followup to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the realtime era.Find out how to act and react flexibly as events occur, position your brand in the alwayson world of the Web, and avoid embarrassing mistakes and missteps. RealTime Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyersScale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master RealTime Marketing and PR today and become the first to act, the first to respond, and the first to win!
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Real-Time Marketing and PR'? A: 'Real-Time Marketing and PR' focuses on how businesses can instantly engage their market and connect with customers in today's fast-paced digital world, emphasizing the importance of speed and agility in marketing strategies.
- Q: Who is the author of this book? A: The author of 'Real-Time Marketing and PR' is David Meerman Scott, a recognized expert in marketing and public relations.
- Q: What are some key benefits of reading this book? A: Key benefits include learning how to develop a responsive business culture, effectively engage with customers, crowdsource product development, and utilize technology to monitor online discussions.
- Q: How many pages does the book have? A: 'Real-Time Marketing and PR' has a total of 272 pages.
- Q: What is the publication date of this book? A: The book was published on December 27, 2011.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners as it offers practical steps and insights that can be easily understood and applied.
- Q: What type of binding does this book have? A: 'Real-Time Marketing and PR' is available in paperback binding.
- Q: What edition of the book is available? A: The available edition is the 'Revised and Updated' edition.
- Q: What is the condition of the book? A: The book is in 'Good' condition.
- Q: Is there any specific audience that would benefit from this book? A: Marketing professionals, business owners, and anyone interested in improving their real-time marketing strategies would benefit from this book.