Recht und Marketing: Erluterung fr Autoren (German Edition),Used

Recht und Marketing: Erluterung fr Autoren (German Edition),Used

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SKU: DADAX3839143322
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Product Description Das vorliegende Buch ... beleuchtet systematisch das Geschehen rund um die Publikation eines Buches; die Entscheidung zwischen Verlag und Selbstverlag, traditionellen oder alternativen Vertriebswegen und Marketingstrategien werden ebenso behandelt wie die Nutzung der modernen Mglichkeiten des Internets zur Interaktion von Autor und Leser. Darber hinaus werden rechtliche Themen wie Urheber, Persnlichkeits und Verlagsrecht bercksichtigt. About the Author Inge Wanner ist Lektorin fr Russisch an der Universitt Kln.

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