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Majora Carter shows how brain drain cripples lowstatus communities and maps out a development strategy focused on talent retention to help them break out of economic stagnation."My musical, In the Heights, explores issues of community, gentrification, identity and home, and the question: Are happy endings only ones that involve getting out of your neighborhood to achieve your dreams? In her refreshing new book, Majora Carter writes about these issues with great insight and clarity, asking us to reexamine our notions of what community development is and how we invest in the futures of our hometowns. This is an exciting conversation worth joining.?LinManuel MirandaHow can we solve the problem of persistent poverty in lowstatus communities? Majora Carter argues that these areas need a talentretention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But too many people born in lowstatus communities measure their success by how far away from them they can get.Carter, who could have been one of them, returned to the South Bronx and devised a development strategy rooted in the conviction that these communities have the resources within themselves to succeed. She advocates measures such asBuilding mixedincome instead of exclusively lowincome housing to create a diverse and robust economic ecosystem Showing homeowners how to maximize the longterm value of their property so they won? succumb to quickcash offers from speculators Keeping people and dollars in the community by developing vibrant ?hird spaces?restaurants, bookstores, and places like Carter? own Boogie Down Grind CafeThis is a profoundly personal book. Carter writes about her brother? murder, how turning a local dumping ground into an awardwinning park opened her eyes to the hidden potential in her community, her struggles as a woman of color confronting the ?ale and pale?real estate and nonprofit establishments, and much more. It is a powerful rethinking of poverty, economic development, and the meaning of success.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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