Recruiting and Retaining Party Activists: Political Management at the Grassroots (Palgrave Studies in Political Marketing and Ma,Used

Recruiting and Retaining Party Activists: Political Management at the Grassroots (Palgrave Studies in Political Marketing and Ma,Used

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SKU: DADAX3030478416
Brand: Springer
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This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local doortodoor campaigning is widely regarded as being a key element in a successful election campaign. However, for doortodoor campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the authors own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a retention enhancing campaigning environment and what that involves.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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