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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter,New
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Why do so many global strategies faildespite companies powerful brands and other bordercrossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch onesizefitsall strategies.But crossborder differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and communicationhappens locally, not internationally.In this semiglobalized world, onesizefitsall strategies dont stand a chance. Companies must instead reckon with crossborder differences. Ghemawat shows you howby providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular bordercrossing moves for your companys ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.Indepth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed crossborder differencesas well as how other wellknown companies have failed at this challenge.Crucial for any business competing across borders, this book will transform the way you approach global strategy.
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- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a premium feel for readers.
- Q: How many pages does the book have? A: The book contains two hundred seventy-two pages. This length provides ample content for a comprehensive understanding of global strategy.
- Q: What are the dimensions of the book? A: The book measures six and a half inches in length, one inch in width, and nine and a half inches in height. These dimensions make it convenient for reading and storage.
- Q: Who is the author of this book? A: The author is Pankaj Ghemawat. He is a well-known figure in the field of global strategy and economics.
- Q: What category does this book fall under? A: This book is categorized under Economics. It focuses on strategies for businesses operating in a global context.
- Q: What is the main theme of the book? A: The main theme is understanding cross-border differences in global strategy. This includes adapting strategies for local markets.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by assessing cultural, administrative, geographic, and economic differences in your target markets. This will help tailor your global business approach.
- Q: Is this book suitable for beginners in global strategy? A: Yes, this book is suitable for beginners. It provides foundational insights and practical tools for understanding global business dynamics.
- Q: What type of reader would benefit from this book? A: Business professionals, students, and academics interested in global strategy would benefit from this book. It offers practical examples and in-depth analysis.
- Q: How should I care for this hardcover book? A: To care for the hardcover book, keep it in a dry place and avoid exposure to direct sunlight. This will preserve its condition over time.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you are not satisfied. Check the retailer's return policy for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a replacement or refund. Most retailers have policies in place for such situations.
- Q: Is this book appropriate for children? A: No, this book is not specifically targeted at children. It is designed for adults and professionals interested in business strategy.
- Q: What are some examples of companies discussed in the book? A: Companies discussed include Cemex, Toyota, Procter & Gamble, and IBM. These examples illustrate successful strategies in managing cross-border differences.
- Q: Does the book provide any real-world case studies? A: Yes, the book includes real-world case studies. These case studies demonstrate how companies successfully navigate global challenges.