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Bindng
Redesigning Web Sites: Retooling for Changing Needs of Business
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In the first wave of ecommerce, the challenge for designers was to create new Web sites for clients. Now that challenge has changed. To meet the shifting demands of the digital marketspace, companies are asking designers to help them upgrade or revamp their existing sitesan entirely different and often much more difficult proposition.Redesigning Web Sites is a timely and tactical book that no Web designer should be without. Featuring indepth case studies of 22 Web sites that have been recently redesigned, the book uses an instructive before and after model to reveal the purpose of the original site, the reasons it was no longer effective, and the specific ways each designer solved those problems through redesign. Screenshots illustrate the old and new designs for each site, and useful sidebars address more general themes: determining how drastic a redesign should be, orchestrating a site redesign following a merger, and changing the central purpose of a site (such as changing from an interactive site to an informational one).A comprehensive handson guide, this book will help Web designers keep pace with the everchanging medium they work in.Stefan Mumaw is a senior creative director for the Brainyard, an advertising agency based in Costa Mesa, California. He teaches traditional Web design and Macromedia Flash. The author of Simple Web Sites, Mumaw lives in Aliso Viejo, California.
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