Title
Relationship Marketing in the Hotel Industry: The Nexus between Concepts and Practices,Used
Delivery time: 8-12 business days (International)
Relationship Marketing (RM) has been viewed to be critical to the success of business organizations. Nevertheless, the concept has only been gaining currency recently within the academic circle. In other words, the implementation and practices of RM in real world context has not been matured due to lack of knowledge and principles of the subject matter. In the same vein, majority of the previous studies have focused on defining constructs and presenting conceptual model of RM. Even the geographical scope of most studies conducted on RM implementation has been limited to Western and Eastern business environments while studies in the context of many African countries, particularly in Ethiopia, remain unverified. As such, the point of convergence and divergence of the practices of RM from what the theories say constitutes a central academic puzzle.This book, therefore, examines the nexus between concepts and practices of RM in hotel industry with special emphasis of Ghion Hotel,Addis Ababa Branch, Ethiopia.
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.