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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Globally the newspaper industry has sustained great financial losses due to the ever increasing advertising mediums in this day of technology revolution. The mushrooming of television channels have diverted the attention of advertisers from the newspaper industry to the electronic media. The media managers and advertisers not realizing the importance of the longterm effects of the printed form of advertising have also started neglecting the newspaper industry. Resultantly, the newspaper industry has experienced immense pressure of loosing advertising revenues. Circulation and advertising being the most important revenue components of the newspaper industry are addressed and empirically examined in this book in terms of quality and price relationship and their impact on advertisers' satisfaction. The purpose is to educate the media managers and advertisers about the literary aspect of the circulation quality and advertising price relationship and also to highlight the same to the future researchers for exploring the relationship further.
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
