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Remarkable Retail: How to Win and Keep Customers in the Age of Disruption,New
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Physical retail isnt deadbut boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.In most retail categories, digital channels are often central to the consumers journey, but that doesnt mean people arent also shopping in stores; theyre just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop.Packed with illuminating case studies from some of modern retails biggest success storiesand leveraging Denniss more than thirty years as a senior executive and strategic consultant to dozens of brandsRemarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, humancentered, harmonized, mobile, personal, connected, memorable, and radical.In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
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- Q: What is the main focus of 'Remarkable Retail'? A: 'Remarkable Retail' focuses on providing retailers with strategies to thrive in a competitive landscape shaped by digital technology and changing consumer behaviors.
- Q: Who is the author of 'Remarkable Retail'? A: The author of 'Remarkable Retail' is Steve Dennis, an industry thought leader with over thirty years of experience in retail.
- Q: What are the key strategies discussed in the book? A: The book presents eight essential strategies for retailers, emphasizing the importance of being digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.
- Q: How does this book address the challenges of physical and digital retail? A: 'Remarkable Retail' discusses how the lines between physical and digital retail are blurred, encouraging retailers to create a seamless shopping experience across both channels.
- Q: Is 'Remarkable Retail' suitable for new retailers? A: Yes, 'Remarkable Retail' is suitable for both new and established retailers looking to improve their business practices and adapt to modern retail challenges.
- Q: What type of content can I expect in 'Remarkable Retail'? A: The book includes illuminating case studies from successful retail brands, offering practical insights and real-world examples to support its strategies.
- Q: What is the publication date of 'Remarkable Retail'? A: 'Remarkable Retail' was published on April 13, 2021.
- Q: What type of binding does the book have? A: 'Remarkable Retail' is available in hardcover binding.
- Q: How many pages does 'Remarkable Retail' have? A: 'Remarkable Retail' contains a total of 296 pages.
- Q: What condition is the book in when purchased? A: 'Remarkable Retail' is sold as a new book.