Title
Rembrandts In The Attic: Unlocking The Hidden Value Of Patents-used
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From 'Forbes' And 'Fortune' To The 'Wall Street Journal' And 'Harvard Business Review', The Pundits Are Calling It The Next Corporate Strategy Challenge: How To Use Patents And Other Intellectual Property Not Just As Legal Tools But As Weapons Of Business Competition. With 'Rembrandts In The Attic', Authors Kevin Rivette And David Kline Provide The First Practical And Strategic Guide That Shows Ceos And Other Managers How To Unlock The Enormous Financial And Competitive Power Hidden In Their Patent Portfolios. Writing Engagingly And Citing Numerous Case Studies, The Authors Warn That Firms Can No Longer Ignore The Growing Power Of Patents In Business Competition. The Competitive Battles Once Fought For Control Of Markets And Raw Materials Are Today Increasingly Being Waged Over The Exclusive Rights To New Ideas And Innovations. Where Once Executives May Have Feared That Their Competitors Might Outmarket Or Outproduce Them, They Must Now Be Concerned That Rivals Especially In The Booming Ecommerce Sectors Of The Internet May Secure Exclusive Patent Rights To The Essential Technologies Or Even To The Fundamental Business Concepts That They Need To Be In Business In The First Place. 'Rembrandts In The Attic' Lifts The Veil Of Secrecy Surrounding The Use Of Patents In Business Competition Today, Showing How Some Of The World'S Most Successful Firms Market Leaders Such As Intel And Microsoft, Lucent And Gillette, Ibm, And Priceline.Com Have Used Patents To Capture And Defend Markets, Outflank Rivals, Boost Bottomline Revenues And Shareholder Return, And Enhance The Commercial Success Of Their Enterprises. 'Rembrandts In The Attic' Is A Superb Strategy Guide That Demonstrates The Crossfunctional Value Companies Can Gain By Using Patents And The Gold Mine Of Competitive Intelligence That They Contain. The Book Will Enable Readers To Map Out Technology Trends And Convergences, Uncover The Strategies And Capabilities Of Friends And Foes Alike, And Strengthen The Competitive Efforts Of Every Functional Unit In The Enterprise, From R&D And Marketing To Finance, Human Resources, And Mergers And Acquisitions. Ceos Will Learn How To Use The Authors' Patentenhanced 'Growfixsell Triage' To Help Them Better Allocate Corporate Resources And Build A Higher Growth Portfolio Of Businesses. R&D Managers Can Employ The Authors' 'Ip3' Strategy To Help Build Categoryleading Products, Amplify The Branding And Marketing Efforts Devoted To Them, And Secure The Key 'Choke Points' That Sustain Their Product Or Service Advantage. And Business Development Executives Will Discover How To Use Patents As Competitive Intelligence Tools To Uncover The Most Attractive M&A Opportunities, Strengthen Valuation And Due Diligence Efforts, And Configure Asset Sales And Transfers To Greatest Advantage. If Patents Are The 'Smart Bombs' Of Tomorrow'S Business Wars, Then 'Rembrandts In The Attic' Is The Definitive Guide To Deploying Them For Profit And Competitive Advantage.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred forty pages. It provides an in-depth exploration of patents and their strategic use in business.
- Q: What is the binding type of this book? A: The book is hardcover. This durable binding is ideal for frequent use and preserves the book's condition.
- Q: What are the dimensions of the book? A: The book measures six point thirty-eight inches in length, nine point fifty-two inches in height, and zero point ninety-two inches in width.
- Q: Who are the authors of this book? A: The authors are Kevin Rivette and David Kline. They provide insights into the strategic management of intellectual property.
- Q: What genre does this book belong to? A: This book belongs to the Business & Money genre. It focuses on corporate strategy and patent management.
- Q: How do I apply the concepts from this book? A: To apply the concepts, implement the 'Grow-Fix-Sell triage' and 'IP-3' strategies for your business. This will help optimize your patent portfolio.
- Q: Is this book suitable for beginners? A: Yes, the book is suitable for beginners. It explains complex concepts in an accessible manner, making it easy to understand.
- Q: Can CEOs benefit from reading this book? A: Yes, CEOs can greatly benefit. The book offers strategies to leverage patents for competitive advantage and resource allocation.
- Q: What can R&D managers learn from this book? A: R&D managers can learn to use the 'IP-3' strategy. This helps in developing leading products and securing competitive advantages.
- Q: How should I store this book? A: Store the book in a cool, dry place. Keeping it upright on a shelf helps maintain its shape and prevents damage.
- Q: Is this book in good condition? A: Yes, this is a used book in good condition. It has been well-maintained for continued reading.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer service for a return or exchange. Most sellers have policies to address such issues.
- Q: Are there any safety concerns with this book? A: No, there are no safety concerns. The content is focused on business strategy and does not contain harmful material.
- Q: Can this book help with mergers and acquisitions? A: Yes, the book offers insights on using patents as intelligence tools. This can enhance valuation and due diligence in M&A processes.
- Q: What type of readers would enjoy this book? A: Readers interested in business strategy, intellectual property, and competitive analysis will enjoy this book. It appeals to professionals in these fields.