Title
Repositioning: Marketing in an Era of Competition, Change and Crisis,New
Delivery time: 8-12 business days (International)
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMinda book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andoncesuccessful companies are in crisis mode.Repositioning shows you how to adapt, competeandsucceedin todays overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategiesproviding a musthavearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the 3 Cs of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.Even if your company is doing well, these cuttingedgemarketing observations can keep you on top of your gameand ahead of the pack. Youll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. Youll learn thedangers of attacking your competitors headonandthe value of emphasizing value. Youll see how consumerscan have too many choices to pick fromand whatyou can do to make them pick your brand.Drawing from the latest research studies, consumer statistics,and businessnews headlines, Trout reveals thehidden psychological motives that drive todays market.Understanding the mindset of your consumers is halfthe battle. Winning in todays world is often a matter ofrepositioning. Its how you rethink the strategies youvealways relied on. Its how you regain the success youveworked so hard for. Its how you win the new battle ofthe mind.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Repositioning: Marketing in an Era of Competition, Change and Crisis'? A: The book focuses on how to adapt and succeed in today's competitive and ever-changing marketplace, providing updated strategies for effective positioning.
- Q: Who is the author of this book? A: The author is Jack Trout, a global marketing expert known for his insights on positioning and marketing strategies.
- Q: What can I expect to learn from this book? A: Readers can expect to learn proven marketing techniques tailored for modern challenges, including how to manage competition, adapt to change, and handle crises.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is written in an accessible manner, making it suitable for both beginners and experienced marketers looking to refresh their strategies.
- Q: What type of binding does this book have? A: The book is available in hardcover binding, which offers durability and a professional appearance.
- Q: How many pages does 'Repositioning' have? A: The book contains 224 pages, providing a comprehensive exploration of its topics.
- Q: When was 'Repositioning' published? A: The book was published on October 30, 2009.
- Q: Does this book include real-world examples or case studies? A: Yes, it draws on the latest research studies and consumer statistics, providing real-world examples to illustrate key concepts.
- Q: Is there a specific edition of this book? A: This is the first edition of 'Repositioning: Marketing in an Era of Competition, Change and Crisis'.
- Q: Can this book help my business if it is already performing well? A: Absolutely, the book offers insights that can help maintain a competitive edge and adapt to ongoing market changes, even for successful businesses.