Reputation in der Mediengesellschaft: Konstitution  Issues Monitoring  Issues Management (German Edition),Used

Reputation in der Mediengesellschaft: Konstitution Issues Monitoring Issues Management (German Edition),Used

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Product Description Der Autor untersucht die deutlich gewachsene Verletzlichkeit der Reputation konomischer Organisationen. Die Ursachen werden soziologisch begrndet, der Begriff der Reputation wird kommunikationswissenschaftlich hergeleitet und die Logik des Reputationsaufbaus und verlusts in modernen Mediengesellschaften wird auf der Basis empirischer Untersuchungen beschrieben. Mit dem Issues Monitoring stellt der Autor zudem ein praxiserprobtes Verfahren vor, das der wissenschaftlich fundierten Analyse wirkmchtiger ffentlicher Kommunikations und Reputationsdynamiken dient und welches das Niveau der Selbstreflexion und des Umgangs mit dem Phnomen Reputation auf der Seite prinzipiell beliebiger Organisationen erhht. Review 'Das Buch wird, obgleich es sich um eine wissenschaftliche Qualifikationsarbeit handelt, auch der Praxis Gewinn bringen. Eisenegger zeigt Hintergrnde, sensibilisiert fr das Thema und gibt [...] auf die Praxis bertragbare Handlungsempfehlungen zum Issues Monitoring.' www.prguide.de, 08.05.2008 'Mit einer verstndlichen Sprache schafft es [der Autor], das Thema Reputation auch KommunikationsOutsidern interessant und spannend nahe zu bringen.' depak Navigator, 01/2006 'Nicht ohne Grund erst krzlich als 'Innovative Doktorarbeit' mit einem Award prmiert. Interessante Neuerungen, verstndlich verpackt.' pressesprecher, 10/2005 Book Description Wie lsst sich der zunehmene Reputationsverlust von Unternehmen analysieren? From the Back Cover Der Autor untersucht die deutlich gewachsene Verletzlichkeit der Reputation konomischer Organisationen. Die Ursachen werden soziologisch begrndet, der Begriff der Reputation wird kommunikationswissenschaftlich hergeleitet und die Logik des Reputationsaufbaus und verlusts in modernen Mediengesellschaften wird auf der Basis empirischer Untersuchungen beschrieben. Mit dem Issues Monitoring stellt der Autor zudem ein praxiserprobtes Verfahren vor, das der wissenschaftlich fundierten Analyse wirkmchtiger ffentlicher Kommunikations und Reputationsdynamiken dient und welches das Niveau der Selbstreflexion und des Umgangs mit dem Phnomen Reputation auf der Seite prinzipiell beliebiger Organisationen erhht. About the Author Dr. Mark Eisenegger ist Leiter Angewandte Grundlagenforschung am 'fg Forschungsbereich ffentlichkeit und Gesellschaft' (IPMZ/SIUZ) der Universitt Zrich, Schweiz.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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