Title
Reputation Management: The Key To Successful Public Relations And Corporate Communication,New
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Reputation Management Is A Howto Guide For Students And Professionals, As Well As Ceos And Other Business Leaders. It Rests On The Premise That Reputation Can Be Measured, Monitored, And Managed. Organized By Corporate Communication Units Including Media Relations, Employee Communication, Government Relations, And Investor Relations, The Book Provides A Fieldtested Guide To Corporate Reputation Problems Such As Leaked Memos, Unfair Treatment By The Press, And Negative Rumors, And Focuses On Practical Solutions. Each Chapter Is Fleshed Out With The Realworld Experience Of The Authors And Contributors, Who Come From A Wide Range Of Professional Corporate Communication Backgrounds.Updates To The Third Edition Include: Global Content Has Been Incorporated And Expanded Throughout The Book, Rather Than Being Restricted To Only One Chapter. Opening Vignettes, Examples, And Case Studies Have Been Updated In Each Chapter. Additional Case Studies And Examples With An International Focus Have Been Added.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred forty-two pages. It provides a comprehensive guide on reputation management in corporate communication.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry.
- Q: What are the dimensions of this book? A: The dimensions are seven point zero one inches in length, one inch in width, and ten inches in height. These dimensions make it a standard size for books.
- Q: Who is the author of this book? A: The author is John Doorley. He provides insights from his extensive experience in public relations and corporate communication.
- Q: What is the main topic of this book? A: The main topic is reputation management. It covers strategies for monitoring and managing corporate reputation effectively.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It serves as a how-to guide for students, professionals, and business leaders.
- Q: Can this book help with corporate communication problems? A: Yes, it offers practical solutions to corporate communication problems. The book addresses issues like negative rumors and media relations.
- Q: Is this book applicable to global audiences? A: Yes, it includes global content throughout the book. The third edition has expanded its focus to include international case studies and examples.
- Q: How does this book address media relations? A: This book provides a detailed approach to media relations. It discusses strategies for dealing with unfair press treatment and managing communication.
- Q: What type of professionals would benefit from this book? A: CEOs, public relations professionals, and corporate communication experts would benefit from this book. It provides insights relevant to their fields.
- Q: What updates were made in the third edition? A: The third edition includes updated vignettes, examples, and additional international case studies. These updates enhance the book's relevance.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keeping it away from direct sunlight will help maintain its condition.
- Q: How can I keep this book in good condition? A: To keep it in good condition, avoid bending the spine and store it upright. Use a bookmark instead of folding pages.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for a return or replacement. Most sellers have a return policy for damaged items.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check the seller’s return policy for any guarantees.
- Q: Can I find this book in libraries? A: Yes, many libraries may carry this book. It's advisable to check your local library's catalog for availability.