Title
Reputation Management: The Key to Successful Public Relations and Corporate Communication,Used
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Reputation Management is a howto guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a fieldtested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the realworld experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.
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- Q: What is the main focus of 'Reputation Management: The Key to Successful Public Relations and Corporate Communication'? A: The book focuses on the strategies and practices for measuring, monitoring, and managing corporate reputation, offering practical solutions to common reputation challenges faced by organizations.
- Q: Who is the target audience for this book? A: The book is intended for students, professionals in public relations, corporate communication, CEOs, and business leaders seeking to enhance their understanding of reputation management.
- Q: What updates are included in the third edition of this book? A: The third edition includes expanded global content throughout the book, updated vignettes, examples, and case studies, as well as additional international case studies and examples.
- Q: How is the book structured? A: The book is organized by corporate communication units such as media relations, employee communication, government relations, and investor relations, with each chapter focusing on specific reputation management issues.
- Q: Is the book suitable for beginners in public relations? A: Yes, the book serves as a how-to guide, making it suitable for beginners as well as experienced professionals in the field of public relations and corporate communication.
- Q: How many pages does the book have? A: The book contains 442 pages, providing comprehensive coverage of the topic of reputation management.
- Q: What is the binding type of the book? A: The book is available in paperback binding, making it portable and easy to handle.
- Q: Who are the authors of this book? A: The book is authored by John Doorley, along with contributions from various professionals in corporate communication.
- Q: When was this book published? A: The book was published on February 25, 2015.
- Q: What are some common reputation challenges addressed in the book? A: The book addresses challenges such as leaked memos, unfair media treatment, and negative rumors, providing insights and strategies for managing these issues.