Reputation: Realizing Value from the Corporate Image,Used

Reputation: Realizing Value from the Corporate Image,Used

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SKU: SONG0875846335
Brand: Brand: Harvard Business Review Press
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Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, wellregarded companies generate hidden assets or reputational capital that give them a distinct advantage.Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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