Researching The Public Opinion Environment: Theories And Methods (Sage Series In Public Relations)

Researching The Public Opinion Environment: Theories And Methods (Sage Series In Public Relations)

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Researching The Public Opinion Environment: Theories And Methods Informs The Reader On The Rationale, Purposes, Theories, And Methodologies Involved In Researching The Public. The Book Is Divided Into Four Parts. Part One Looks At The Theories And Systems Relevant To Opinion Research. Part Two Addresses The Topics Of Monitoring And Analyzing The Media. Part Three Describes The Basics Of Survey Research, Focus Groups, Delphi Techniques, Stakeholder Assemblies And Q Methodology. Part Four Analyzes The Impact Of The Media.

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Frequently Asked Questions

  • Q: What is the main focus of 'Researching the Public Opinion Environment: Theories and Methods'? A: The book primarily focuses on the rationale, purposes, theories, and methodologies involved in researching public opinion, divided into four main parts covering relevant theories, media analysis, survey research, and media impact.
  • Q: Who is the author of this book? A: The author of this book is Sherry Devereaux Ferguson.
  • Q: What is the publication date of this book? A: This book was published on May 11, 2000.
  • Q: How many pages does the book contain? A: The book contains a total of 312 pages.
  • Q: What is the condition of the book? A: The book is listed as 'New'.
  • Q: What binding type does this book have? A: The book is available in paperback binding.
  • Q: What topics are covered in Part Two of the book? A: Part Two addresses topics related to monitoring and analyzing the media.
  • Q: Is this book suitable for beginners in public relations research? A: Yes, the book provides foundational theories and methodologies, making it suitable for beginners in the field of public relations research.
  • Q: What methodologies are discussed in the book? A: The book discusses various methodologies including survey research, focus groups, Delphi techniques, stakeholder assemblies, and Q methodology.
  • Q: Is there a specific edition of this book? A: Yes, the book is identified as the first edition.