Retail Buying 3rd Edition: From Basics to Fashion,New

Retail Buying 3rd Edition: From Basics to Fashion,New

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SKU: DADAX1563677032
Brand: Brand: Fairchild Books
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With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with stepbystep instructions for typical buying tasks, such as identifying and understanding potential customers, creating a sixmonth merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.New to this Edition Updated and expanded chapter features: 'Internet Connections,' 'Snapshots' and 'Trendwatches' New, more contemporary illustrations Expanded and updated coverage of direct marketing and the growing use of databasedriven marketing and technology New chapter on purchasing from foreign sources Revised discussion of the types of buying offices Updated facts for identifying changes in consumer markets Consolidated coverage of domestic markets and negotiating with vendors More emphasis on using the Internet as promotional tool Increased coordination with companion text Making Buying Decisions Instructor's Guide provides suggestions for planning the course and using the text

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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