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Retail In Detail,Used
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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a nononsense, downtoearth guide for small retailers. This fifth edition has been fully updated for todays rapidly changing retail environment,with specific tips on using the Internet for marketing and twoway communication with customers. Steps on how to expand to eretail channels cover fundamental Internetspecific issues, even as brickandmortar retailers learn how to assess product vulnerability to competition from other Internet businesses. This essential reference contains many specific examples and case studies, based on the authors experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.