Title
Retail Marketing Strategy: Planning, Implementation, And Control,Used
Delivery time: 8-12 business days (International)
Samli Provides An Academic Rather Than A Practical Daytoday Approach To Retailing, And His Book May Help Move Retailing Toward The Mainstream Of Academic Research And Interest. . . . The Author Incorporates Good References And An Overview Of Many Theories That Can Be Applied In An Academic Retail Setting. Recommended For Advanced Undergraduate, Graduate, And Professional Collections. Choicesamli Breaks New Ground In The Study Of Retailing By Providing, For The First Time, A Comprehensive Look At Overall Retail Marketing Strategy Written Specifically For Advancedlevel Students And Professionals In The Field. Whereas Most Books In This Area Have Stressed A Howto Approach, Samli Focuses On Planning, Implementing, And Analyzing The Results Of The Retail Marketing Strategy. He Argues That As Retail Competition Becomes Keener And As The Retailing Environment Becomes More Adverse, Success In Retailing Will Be Equated With The Ability To Develop An Effective Marketing Strategy Rather Than Extensive Emphasis On Daytoday Operations.Organizing His Study According To The Three Key Phases Of The Strategymaking Processplanning, Implementation, And Controlsamli Proposes A New Concept, Differential Congruence, As The Basic Philosophy Of Success In Developing A Retail Marketing Strategy. He Draws Upon The Extensive, Yet Until Now Largely Neglected, Body Of Research In The Field To Illustrate The Principles Of Effective Marketng And Demonstrates That These Principles And Strategies Are Equally Applicable To Large Retailing Giants And Small Retailing Establishments. The Comprehensive Discussion Ranges From An Examination Of Intermarket Shopping Patterns And The Plight Of Downtown Shopping Areas To Detailed Analyses Of Segmentation In Retailing, Storeimage Definition Measurement, And Retail Pricing Strategy. An Essential Text For Advanced Courses In Marketing, Sales, And Retailing, This Book Will Also Be Read With Profit By Store Managers And Corporate Retailing Executives.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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