Retailing: Integrated Retail Management,Used

Retailing: Integrated Retail Management,Used

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SKU: SONG0618223452
UPC: 46442223454.0
Brand: Brand: Cengage Learning
Condition: Used
$28.32
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This undergraduatelevel text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the 'big picture' by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through realworld examples. Etailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.

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