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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
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Sale & Press
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This undergraduatelevel text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the 'big picture' by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through realworld examples. Etailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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