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Retailing,Used
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Fullcolor, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fastmoving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this marketleading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behindthescenes stories in a conversational style enlivened by fullcolor pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, 'Planning Your Own Retail Business' exercises focus on problems small business managers and owners face in daytoday operations, helping students appreciate the financial impact of retail decisions. This engaging, readerfriendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an everchanging economic environment. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.