Rethinking Creativity: InsidetheBox Thinking as the Basis for Innovation,Used
Rethinking Creativity: InsidetheBox Thinking as the Basis for Innovation,Used

Rethinking Creativity: InsidetheBox Thinking as the Basis for Innovation,Used

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SKU: SONG1108479405
Brand: Cambridge University Press
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This book presents a new perspective on creativity: that creative innovation depends on insideofthebox thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's awardwinning house, 'Fallingwater.' These fascinating examples are evaluated alongside cuttingedge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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