Title
Rethinking Marketing: The Entrepreneurial Imperative,New
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This Book Rethinks The Basic Building Blocks Of Marketing With An Entrepreneurial Perspective.Asks Questions Suing A What If? Compass In Which The Emphasis Is On Asking The Right Questions, Rather Than Finding The Right Answers. For Entrepreneurs Looking To Make Sense Of The Many New Contributions That Have Redefined Marketing.Note: The Print May Appear Lighter In Some Copies Due To The Print Method Used.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: How many pages does the book have? A: The book contains three hundred eighty-four pages. This length provides a comprehensive exploration of marketing from an entrepreneurial perspective.
- Q: What are the dimensions of the book? A: The book measures six inches in length, one point two inches in width, and nine point zero six inches in height. These dimensions make it a convenient size for reading and handling.
- Q: What type of binding does the book have? A: The book is available in paperback binding. This makes it lightweight and flexible for easy reading.
- Q: Who is the author of the book? A: The author of the book is Minet Schindehutte. She brings a unique perspective to marketing through an entrepreneurial lens.
- Q: What is the genre of the book? A: The book falls under the genre of marketing. It focuses on rethinking marketing strategies for entrepreneurs.
- Q: What is the main theme of the book? A: The main theme revolves around redefining marketing practices. It encourages readers to ask the right questions instead of just seeking the right answers.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by integrating the entrepreneurial perspective into your marketing strategies. The book is designed to help entrepreneurs make sense of evolving marketing trends.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It emphasizes foundational concepts in marketing using an accessible and thought-provoking approach.
- Q: What audience is this book intended for? A: The book is intended for entrepreneurs and marketing professionals. It caters to those looking to innovate and adapt in the marketing landscape.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its condition and prevent fading of the print.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions to prevent damage.
- Q: Is this book suitable for academic use? A: Yes, this book is suitable for academic use. It provides insights that can be beneficial for marketing courses and entrepreneurial studies.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller for a return or exchange. Most retailers have policies in place to handle such issues.
- Q: How can I get support if I have questions about the book's content? A: You can reach out to the publisher, Pearson, for support regarding content questions. They often provide additional resources and information.
- Q: Is there a warranty for this book? A: Books typically do not come with a warranty. However, check with the retailer for return policies in case of defects.