Title
Rethinking Marketing: The Entrepreneurial Imperative,Used
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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.NOTE: The print may appear lighter in some copies due to the print method used.
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- Q: What is the main focus of 'Rethinking Marketing: The Entrepreneurial Imperative'? A: The book emphasizes rethinking marketing from an entrepreneurial perspective, encouraging readers to ask the right questions rather than just seeking answers.
- Q: Who is the author of this book? A: The author of 'Rethinking Marketing: The Entrepreneurial Imperative' is Minet Schindehutte.
- Q: When was this book published? A: The book was published on January 2, 2008.
- Q: How many pages does the book have? A: The book contains 384 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Is this book in new condition? A: Yes, the book is in new condition.
- Q: What category does this book fall under? A: The book falls under the category of Marketing.
- Q: What edition of the book is available? A: This is the first edition of 'Rethinking Marketing: The Entrepreneurial Imperative'.
- Q: What can entrepreneurs gain from reading this book? A: Entrepreneurs can gain insights into the evolving landscape of marketing and learn how to ask critical questions that can lead to innovative solutions.
- Q: Will the print quality be consistent across all copies? A: The print quality may vary, as it can appear lighter in some copies due to the print method used.