Revenue Disruption: GameChanging Sales and Marketing Strategies to Accelerate Growth

Revenue Disruption: GameChanging Sales and Marketing Strategies to Accelerate Growth

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SKU: DADAX1118299299
UPC: 9781118299296
Brand: Wiley
Condition: New
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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growthRevenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today s predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today s corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers realworld solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century s revenue battle.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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