Revenue Management (ZfB Special Issue) (German Edition),Used

Revenue Management (ZfB Special Issue) (German Edition),Used

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SKU: DADAX3834900508
Brand: Gabler Verlag
Condition: New
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Product Description Dieses Special Issue enthlt Beitrge zum Revenue Management sowie der hierzu erforderlichen Produktspezifizierung und Preisgestaltung. Hierbei geht es um die erls bzw. gewinnmaximale Vermarktung von Kapazitten durch entsprechende Preisdifferenzierungen und Marktsegmentierungen, um dadurch die unterschiedlichen Zahlungsbereitschaften verschiedener Nachfragergruppen abzuschpfen und fr das Unternehmen gewinnbringend zu nutzen. Die Mglichkeiten, dies auf gesicherterer informatorischer Basis zu tun, haben sich in der Praxis durch leistungsfhigere betriebliche ITSysteme und mit Ausbreitung der Internetnutzung vermehrt. Book Description Mglichkeiten der erls bzw. gewinnmaximalen Vermarktung von Kapazitten About the Author Prof. Dr. Gnter Fandel ist Inhaber des Lehrstuhls fr Betriebswirtschaft, insbesondere Produktions und Investitionstheorie an der FernUniversitt Hagen. Hans Botho von Portatius ist Geschftsfhrender Gesellschafter der Kappa IT Ventures Beteiligungs GmbH.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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