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"The Review of Marketing Research" annual series provides current, stateoftheart articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cuttingedge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual "Review of Marketing Research" volumes include approximately 78 chapters. Each contribution undergoes a doubleblind review process, and each volume represents an acrosstheboard view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.
⚠️ WARNING (California Proposition 65):
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birth defects, or other reproductive harm.
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