Title
Revolution in a Bottle: How TerraCycle Is Redefining Green Business,Used
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The amazing story of what Inc. calls "The coolest little startup in America."While a freshman at Princeton, Tom Szaky co founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this allnatural, highly effective fertilizer is available in every Home Depot, Target, Wal?Mart, and more than 3000 other locations. Its a thrilling entrepreneurial success storyand just the beginning of what makes Revolution in a Bottle fascinating.Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third.Many companies brag about being environmentallyfriendly. But no one does it as effectively as TerraCycle. Now theyre also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams.In the spirit of TerraCycle, this book will be printed on 100% recycled materials.About the Cover:This may look like a book jacket, but its actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into ecofriendly affordable products. And they want your help.One such company is Bear Naked(r), an allnatural food and lifestyle brand that has partnered with TerraCycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructionsits easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycles eco revolution! Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book contains one hundred eighty-nine pages. It provides a comprehensive overview of eco-friendly business practices.
- Q: What binding type does this book have? A: The book is published in paperback binding. This makes it lightweight and easy to carry.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point five one inches in width, and eight point four inches in height. These dimensions make it a convenient size for reading and storage.
- Q: Who is the author of this book? A: The author of this book is Tom Szaky. He is also the founder of TerraCycle, which focuses on recycling and upcycling.
- Q: What is the main topic of the book? A: The book discusses eco-capitalism and how businesses can be good for people, the environment, and profits. It showcases the story of TerraCycle and its innovative practices.
- Q: How do I participate in the Bear Naked Bag Brigade? A: To participate, use the book jacket as an envelope to send a used Bear Naked granola bag. Follow the instructions on the back flap for proper submission.
- Q: Is this book suitable for young readers? A: Yes, this book is suitable for young readers interested in entrepreneurship and environmentalism. It presents complex ideas in an accessible manner.
- Q: Can this book be used for educational purposes? A: Yes, this book is a valuable resource for educational purposes. It can be used to teach concepts of sustainability and innovative business models.
- Q: What is the genre of this book? A: The genre of this book is business and environmental nonfiction. It blends storytelling with practical insights into sustainable practices.
- Q: How should I store this book? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve its quality and prevent damage.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, check the retailer's return policy for any issues.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a return or exchange. Most retailers have a customer service policy for such issues.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, avoid exposing it to moisture and handle it with clean hands. Regularly check for any signs of wear.
- Q: Is this book printed on recycled materials? A: Yes, this book is printed on one hundred percent recycled materials. This aligns with the sustainable principles discussed within its pages.
- Q: Does this book discuss partnerships with other companies? A: Yes, the book discusses partnerships with companies like Kraft and General Mills, showcasing collaborative efforts in sustainability.
- Q: What is eco-capitalism as discussed in the book? A: Eco-capitalism, as discussed in the book, refers to a business model that balances profit with social and environmental responsibility. It emphasizes a triple bottom line.