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Product Description A great opportunity is unfolding in the stock market, thanks to the astonishing changes now taking place in technology, business, and politics. The profits to be made dwarf those of the 1980s but so do the risks.In Riding the Bull, Patrick McKeough tells you how to take advantage of the 1990s' stock market boom. In plain language, he outlines a strategy for making money in stocks with a level of risk that any investor can be comfortable with. In addition, he explains how to spot (and avoid) sucker bets; the fouryear rule the mother of all rules for investment profit; the hidden drawbacks of mutual funds and investment clubs; how to choose the right broker (and how to decide if you need a new one); how to buy stocks without paying brokerage commission; what and when to sell; the surprising outlook for real estate; and gold, inflation and the beer tickets theory.If you have never invested in the stock market, have been burned by bad advice, or have simply done less well than you feel you should have done, you can profit from this book. About the Author Patrick McKeough
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