Title
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble,New
Delivery time: 8-12 business days (International)
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of the book 'Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble'? A: The book focuses on the history of brand innovation at Procter & Gamble, detailing the success of various household brands and offering insights into effective brand building and management.
- Q: Who is the author of 'Rising Tide'? A: The author of 'Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble' is Rowena Olegario.
- Q: How many pages does the book contain? A: The book contains a total of 496 pages.
- Q: What type of binding does this book have? A: The book is available in a hardcover binding.
- Q: When was 'Rising Tide' published? A: The book was published on July 1, 2004.
- Q: What can readers expect to learn from the case studies in this book? A: Readers can expect to learn about business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management through the case studies presented.
- Q: Is this book suitable for someone interested in brand management? A: Yes, this book is suitable for individuals interested in brand management, as it offers practical advice and insights into successful brand building strategies.
- Q: What are some of the brands discussed in 'Rising Tide'? A: The book discusses several well-known brands such as Ivory, Crest, Pringles, and Cascade, among others.
- Q: What is the condition of the book being sold? A: The book is being sold in new condition.
- Q: Does 'Rising Tide' provide any practical advice for businesses? A: Yes, the book offers practical advice based on the lessons learned from Procter & Gamble's brand management experiences.