Title
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble,Used
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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in this book? A: There are four hundred ninety-six pages in this book. This extensive length allows for a thorough exploration of brand building at Procter & Gamble.
- Q: What is the binding type of this book? A: The book is bound in hardcover. This durable binding offers better protection and longevity compared to paperback versions.
- Q: What are the dimensions of this book? A: The dimensions of the book are six and a half inches in length, one and thirty-eight hundredths inches in width, and nine and fifty-seven hundredths inches in height. These dimensions make it a manageable size for reading.
- Q: Who is the author of this book? A: The author of this book is Rowena Olegario. She provides insights based on extensive research into Procter & Gamble's brand strategies.
- Q: What category does this book fall under? A: This book falls under the category of Company Profiles. It offers a detailed look at a major corporation's branding history.
- Q: What is the main theme of this book? A: The main theme revolves around brand innovation and strategies at Procter & Gamble. It explores lessons learned over one hundred sixty-five years.
- Q: Can beginners learn from this book? A: Yes, beginners can learn valuable lessons from this book. It offers insights on brand excellence and general management that are accessible to all levels.
- Q: Is this book suitable for business professionals? A: Yes, this book is highly suitable for business professionals. It provides practical advice and case studies relevant to brand management and leadership.
- Q: Is this book appropriate for children? A: No, this book is not specifically targeted at children. It contains complex business concepts that may not be suitable for younger audiences.
- Q: How should I store this book? A: Store this book in a cool, dry place away from direct sunlight. This ensures the hardcover remains in good condition over time.
- Q: Can I return this book if I don’t like it? A: Yes, you can return this book if you are not satisfied. Check the seller's return policy for specific details on the return process.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately. Most sellers will offer a replacement or refund for damaged items.
- Q: Does this book offer case studies? A: Yes, the book includes case study sections. These provide practical examples of how Procter & Gamble achieved brand success.
- Q: Is this book focused on a specific brand? A: No, the book covers multiple brands under Procter & Gamble. It highlights various successful household brands like Crest and Pringles.
- Q: What kind of advice does this book provide? A: This book offers practical advice on business reinvention and brand excellence. It shares insights that can be applied in various business contexts.
- Q: Who published this book? A: This book is published by Harvard Business Review Press. They are known for their authoritative business literature.