River Rouge: Ford s Industrial Colossus

River Rouge: Ford s Industrial Colossus

In Stock
SKU: SONG0760317089
UPC: 9780760317082
Brand: Brand: Motorbooks
$14.01
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

In 1914, Henry Ford ordered the construction of a small plant at the confluence of the River Rouge and Detroit River in what was then the rural community of Dearborn, just outside of Detroit. Eventually, that small pilot plant grew into the gigantic 1,100acre River Rouge Complex, the most famous auto factory of the twentieth century, renowned as the home of Ford s vertical integration. In 1999, Ford s greatgrandson and Ford Chairman Bill Ford III announced that the company would reinvent the complex as the auto factory of the new century, scheduled for completion in 2004. Like the Rouge itself, this illustrated 90year chronological history of the complex will provide a sprawling view of the evolution of automaking and industrial technologies, as well as the exciting new concepts the company is incorporating into the current redesign. Central to vertical integration was selfsufficiency: raw materials went in one end and finished cars came out the other. In fact, iron ore and coal became completed engine blocks in less than 24 hours! Filled with evocative insidethefactory shots, this illustrated 90year history provides sprawling views of manufacturing processes, factory evolution, and the exciting new concepts Ford has incorporated into the redesign. Author Joe Cabadas also explores vertical integration as conceived at the Rougeraw materials essentially entered one door and new automobiles exited the other. In fact, iron ore and coal were transformed into engine blocks in less than 24 hours. In addition to manufacturing processes that also included glassmaking and woodworking, the engaging chronological history explores the Rouge s roles as a crucible of industry unionization (at its peak in 1929, the 1,100acre factory employed 128,000 workers) and wartime production, and its profound influence on Japanese automakers. Thanks to the Rouge s immensity and diverse operations, archival and current images provide a visual cornucopia for just about any reader. The River Rouge automotive factory is part of Henry Ford s grand legacy that remains today. It is one of the world s largest automotive manufacturing facilities. Timed to coincide with the completed Rouge renovation and the complex s ninetieth anniversaryAbout the AuthorJoe Cabadas is an automotive journalist whose work regularly appears in several industry trade publications. He is the coauthor of MBI Publishing Company s bestselling The American Auto Factory (ISBN 0760310599) and lives in Dearborn, Michigan.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed