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Learn design theory and practical knowhow from the awardwinning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her bestselling NonDesigner's book series. Now she and designer/coauthor John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.Presented in Robin and John's signature stylewriting that is so crystal clear, it's accessible to absolutely anyoneand illustrated with hundreds of fullcolor design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for realworld projects. Developing designers will appreciate the authors' imaginative approach and wellchosen examples.Discover practical and effective design principles and conceptsand how to apply them to virtually any project. Learn why some designs are attentiongetting and others are not. Learn how to choose just the right lookcorporate or casual, classic or trendyfor specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing beforeandafter examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
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