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Rocket: Eight Lessons to Secure Infinite Growth,Used
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Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a twostore chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000store chain, just to name two. Every story is connected to a howto lesson, and by the end, youll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.A musthave guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers desires and behaviors in order to deliver intimately rewarding experiences every time they shopincluding knowing what they need before they do. Included is a self critique to identify where you are currently before you transform your career and company by mastering how to: Create a demandspace map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment Deliver all the core benefits of a particular demand space in your productfrom packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement Maintain a longterm vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the wayWith Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.