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Run It Like A Business: Strategies For Arts Organizations To Increase Audiences, Remain Relevant, And Multiply Moneywithout Lo,New
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Featured on Publishers Weekly 2024 Announcement IssueTEDx speaker Aubrey Bergauerthe Steve Jobs of classical musicreveals how to run a successful arts business in the postpandemic era, adapting forprofit methods for notforprofit goals.In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. Theres no reason arts organizations should struggle to make ends meet. And now, with artstested strategies from Aubrey Bergauer, they wont. This foolproof guide shows how to reach new levels of engagementwhile always putting art first.Running your arts organization like a business is your path forward to:Grow audiences and keep them coming back again Make our organizations more inclusive Get younger attendees in the seats and on the donor rolls Generate millions more dollars in revenue Continue to create the art we lovewithout the stress of figuring out how to afford itJust because arts organizations are nonprofits doesnt mean they shouldnt make money; it means the money they make goes back to fund the missionwhether thats music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.The forprofit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.
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