Sales and Marketing the Six Sigma Way,New

Sales and Marketing the Six Sigma Way,New

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Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurementbased methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and businessexcept marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cuttingedge methods of Six Sigma to boost their bottom lines. With Webbs book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: * Find out why 'the usual fixes' for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results * See the pitfalls that await the unwary when applying process improvement in sales * Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Sales and Marketing the Six Sigma Way'? A: The book primarily focuses on integrating Six Sigma methodologies into sales and marketing processes to improve customer value and boost profitability.
  • Q: Who is the author of 'Sales and Marketing the Six Sigma Way'? A: The author is Michael Webb, who is recognized as a sales and quality expert.
  • Q: When was 'Sales and Marketing the Six Sigma Way' published? A: The book was published on August 1, 2006.
  • Q: What are the key features of this book? A: Key features include a focus on quality management, process mapping, and practical examples of implementing Six Sigma in sales and marketing.
  • Q: Is 'Sales and Marketing the Six Sigma Way' suitable for beginners? A: Yes, the book is designed to be helpful for both beginners and experienced professionals in sales and marketing.
  • Q: What can I expect to learn from this book? A: Readers will learn how to apply Six Sigma techniques to enhance sales processes, predict future revenues, and ensure a return on investment.
  • Q: How many pages does the book have? A: The book contains 298 pages, providing a comprehensive overview of the subject.
  • Q: What is the condition of the book? A: The book is listed as a new item and is in good condition for readers.
  • Q: What type of binding does this book have? A: The book is available in hardcover binding, making it durable for long-term use.
  • Q: Can this book help improve my marketing strategies? A: Yes, the book offers insights on using Six Sigma to refine and enhance marketing strategies effectively.