Sales Letters That Sell,Used

Sales Letters That Sell,Used

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SKU: DADAX0814479456
UPC: 9780814479452
Brand: Brand: AMACOM
Condition: New
Regular price$41.22
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A good sales letter is a moneymaking tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortableand receptiveto their message.In clear, concise language, Brill teaches salespeople how to:** speak their prospect's language** use the opening to capture attention** keep sentences and paragraphs short and punchy** motivate the prospect to actnow!** quickly mention the benefits that interest the prospect** avoid language that sounds fancy, stilted, legalistic, or parentalThe book also provides 50 sales letter "makeovers" a series of beforeandafter letters that show salespeople how to turn a dud into a dazzler!

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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