Title
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, webbased advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and oftheshelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students each chapter features an interactive selfstudy questionandfeedback section while still maintaining it as a potent tool for the practitioner. Whether your company is a small startup or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in this book? A: This book contains two hundred eighty pages. It offers comprehensive insights into sales promotion strategies and case studies.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This makes it lightweight and easy to carry for readers.
- Q: Who is the author of this book? A: The author of this book is Roddy Mullin. He provides practical examples and updated case studies in sales promotion.
- Q: What is the size of this book? A: This book measures six inches in length, zero point seventy-nine inches in width, and nine point zero two inches in height. These dimensions make it convenient for reading and storage.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It includes interactive self-study questions to help users understand sales promotion concepts.
- Q: Can this book be used for professional training? A: Yes, this book is ideal for professional training. It serves as a core text for ISP diploma programs and is beneficial for both students and practitioners.
- Q: How should I store this book? A: You should store this book in a cool, dry place to prevent any damage. Keeping it on a bookshelf upright will help maintain its condition.
- Q: Are there any specific care instructions for this book? A: No specific care instructions are needed for this book. Just handle it gently to avoid wear and tear.
- Q: Can I return this book if I'm not satisfied? A: Yes, you can return the book if you are not satisfied. Check the retailer's return policy for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for assistance. They can help with returns or replacements.
- Q: Is this book updated with current trends? A: Yes, this book includes new developments in sales promotion. It explores the integration of new media like interactive TV and web-based advertising.
- Q: What topics are covered in this book? A: This book covers topics like sales promotion techniques, customer engagement, and marketing accountability. It provides a comprehensive overview of the sales promotion landscape.
- Q: Does this book include case studies? A: Yes, the book includes updated case studies. These real-world examples enhance understanding of effective sales promotion strategies.
- Q: Is this book applicable to all business sizes? A: Yes, this book is applicable to all business sizes. It offers insights for small start-ups as well as international corporations.
- Q: Are there interactive elements in the book? A: Yes, the book features interactive self-study questions. These elements engage readers and reinforce learning about sales promotion.