Title
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work,Used
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Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, webbased advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and oftheshelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students each chapter features an interactive selfstudy questionandfeedback section while still maintaining it as a potent tool for the practitioner. Whether your company is a small startup or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work'? A: The book focuses on sales promotion as a key strategy for sales and marketing, detailing effective techniques and case studies to help businesses create and implement successful promotional campaigns.
- Q: Who is the author of this book? A: The author of 'Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work' is Roddy Mullin.
- Q: What edition of the book is available? A: This is the fifth edition of the book, which includes updated examples and case studies.
- Q: How many pages does this book have? A: The book has a total of 280 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Is this book suitable for students? A: Yes, this book is a core text for the ISP diploma and includes interactive self-study sections relevant for students.
- Q: What topics are covered in the book? A: The book covers topics such as the purpose of sales promotion, techniques for effective promotions, marketing accountability, and international sales promotions.
- Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition'.
- Q: When was this book published? A: The book was published on May 1, 2010.
- Q: Can businesses of all sizes benefit from this book? A: Yes, the book is designed for both small start-ups and international businesses looking to enhance their sales promotion strategies.