Title
Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers,New
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Are you tired of playing games with your customers?The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a winlose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?Does it sometimes seem like you and your client are working against each other?Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.A Different Type of Book on SellingWhat makes Same Side Selling different from any other book on this topic is that it is coauthored by people on both sides : a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer s perspective is baked into every sentence of the book, along with the seller s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.The New Metaphor: Selling Is a PuzzleSame Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.
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- Q: What is the main concept of Same Side Selling? A: Same Side Selling promotes a collaborative approach to sales, encouraging sellers and buyers to work together towards a common goal, rather than viewing the sales process as a competitive game.
- Q: Who are the authors of Same Side Selling? A: The book is co-authored by Ian Altman, a seasoned salesman, and Jack Quarles, a procurement expert, providing insights from both perspectives in the sales process.
- Q: What is the publication date of Same Side Selling? A: Same Side Selling was published on May 1, 2019.
- Q: How many pages does the book have? A: The book contains 206 pages.
- Q: What type of binding does Same Side Selling have? A: Same Side Selling is available in paperback binding.
- Q: Is Same Side Selling suitable for both sellers and buyers? A: Yes, the book is designed to benefit both sellers and buyers by fostering a cooperative mindset in sales interactions.
- Q: What makes Same Side Selling different from other sales books? A: Unlike many other sales books, Same Side Selling incorporates perspectives from both sellers and buyers, focusing on integrity and collaboration rather than competition.
- Q: What are the key features of the Same Side Selling approach? A: The key features include practical strategies for breaking down sales barriers, promoting cooperation, and viewing the sales process as a puzzle to be solved together.
- Q: What is the ideal audience for Same Side Selling? A: The ideal audience includes sales professionals, business owners, and procurement specialists looking for effective ways to improve their sales techniques and client relationships.
- Q: Can Same Side Selling help improve client relationships? A: Yes, by adopting the principles outlined in Same Side Selling, individuals can build stronger, more trust-based relationships with their clients.