Satisfaction Guaranteed : The Making of the American Mass Market,Used

Satisfaction Guaranteed : The Making of the American Mass Market,Used

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SKU: SONG1560986549
Brand: Brand: Smithsonian Inst Pr
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This sweeping history provides the reader with a better understanding of Americas consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of CocaCola, Kelloggs, Wrigleys, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brandname goods. The book also details the rise and development of department stores such as Macys, grocery store chains such as A&P and Piggly Wiggly, and mailorder companies like Sears Roebuck and Montgomery Ward.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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