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Saving Community Journalism: The Path to Profitability,Used
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America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cuttingedge research and analysis to reveal pathways to transformation and longterm profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.Examining experiences at a wide variety of community papersfrom a 7,000circulation weekly in West Virginia to a 50,000circulation daily in California and a 150,000circulation Spanishlanguage weekly in the heart of ChicagoSaving Community Journalism is designed to help journalists and mediaindustry managers create and implement new strategies that will allow them to prosper in the twentyfirst century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.
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