Title
Scale: The Universal Laws Of Life, Growth, And Death In Organisms, Cities, And Companies,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
This Is Science Writing As Wonder And As Inspiration.' The Wall Street Journalwall Street Journalfrom One Of The Most Influential Scientists Of Our Time, A Dazzling Exploration Of The Hidden Laws That Govern The Life Cycle Of Everything From Plants And Animals To The Cities We Live In.Visionary Physicist Geoffrey West Is A Pioneer In The Field Of Complexity Science, The Science Of Emergent Systems And Networks. The Term Complexity Can Be Misleading, However, Because What Makes Wests Discoveries So Beautiful Is That He Has Found An Underlying Simplicity That Unites The Seemingly Complex And Diverse Phenomena Of Living Systems, Including Our Bodies, Our Cities And Our Businesses.Fascinated By Aging And Mortality, West Applied The Rigor Of A Physicist To The Biological Question Of Why We Live As Long As We Do And No Longer. The Result Was Astonishing, And Changed Science: West Found That Despite The Riotous Diversity In Mammals, They Are All, To A Large Degree, Scaled Versions Of Each Other. If You Know The Size Of A Mammal, You Can Use Scaling Laws To Learn Everything From How Much Food It Eats Per Day, What Its Heartrate Is, How Long It Will Take To Mature, Its Lifespan, And So On. Furthermore, The Efficiency Of The Mammals Circulatory Systems Scales Up Precisely Based On Weight: If You Compare A Mouse, A Human And An Elephant On A Logarithmic Graph, You Find With Every Doubling Of Average Weight, A Species Gets 25% More Efficientand Lives 25% Longer. Fundamentally, He Has Proven, The Issue Has To Do With The Fractal Geometry Of The Networks That Supply Energy And Remove Waste From The Organisms Body.Wests Work Has Been Gamechanging For Biologists, But Then He Made The Even Bolder Move Of Exploring His Works Applicability. Cities, Too, Are Constellations Of Networks And Laws Of Scalability Relate With Eerie Precision To Them. Recently, West Has Applied His Revolutionary Work To The Business World. This Investigation Has Led To Powerful Insights Into Why Some Companies Thrive While Others Fail. The Implications Of These Discoveries Are Farreaching, And Are Just Beginning To Be Explored. Scale Is A Thrilling Scientific Adventure Story About The Elemental Natural Laws That Bind Us Together In Simple But Profound Ways. Through The Brilliant Mind Of Geoffrey West, We Can Envision How Cities, Companies And Biological Life Alike Are Dancing To The Same Simple, Powerful Tune.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.